Front-end Modernization Unifies Composable Commerce Platform for Better Customer Experiences

Our Response Product Discovery and User Interviews to Identify Gaps in User Experience and Workflow

Drawing on MojoTech’s expertise in B2B e-commerce development and ability to identify end-user needs, we embarked on a comprehensive journey to revitalize their outdated UI and enhance the user experience. Collaborating closely with MillerKnoll’s product design teams, we thoroughly assessed the legacy platform's current state.

Streamlining User and Dealer Workflows

Using tools like Miro, we meticulously mapped the user flow and experience to identify redundancies and unnecessary touchpoints. This process revealed that specific steps could be eliminated, while others were critical for engaging users. We emphasized the necessary steps and clearly defined the user actions to promote a better user experience. 

MojoTech conducted interviews with dealers and customers to understand user needs comprehensively. Armed with valuable insights, we streamlined the workflow for dealers by enabling them to access a single, unified platform instead of toggling between different sites. Additionally, we found that dealers did not need a product catalog displayed on their home page, which led us to prioritize and enhance other essential tools and frequently used features by making them easily accessible upon login. These features included quote generation, a customer messaging center, and administration tasks like invoicing.

As we moved into the design phase, we fully immersed ourselves in MillerKnoll’s brand guidelines and style taxonomy, closely working with the product design team to maintain brand consistency. Throughout the process, we meticulously planned the roadmap using wireframes, closely collaborating with the implementation team to align with their development release schedule.